![]() Overall, while the journalists in our dataset tweeted fewer times, the average varied widely depending on what publication they are associated with. ![]() Activity then decreased slightly and dipped more drastically around Thanksgiving and the Christmas holidays. Activity first increased in late October and peaked on November 9 when Twitter Blue was launched for the first time and around the U.S. On average, journalists tweeted 3 percent less after the Musk-takeover. Our analysis shows that few journalists in our database have deactivated their accounts and that they have been tweeting just slightly less since Musk acquired the social media platform on October 27, 2022. publications such as the New York Times, Washington Post, Fox News, Daily Caller and Star Tribune. ![]() The Tow Center collected historical data from Jto Januon journalists associated with multiple national and local U.S. news outlets suggests that they are a small minority. Similarly, sports journalists Howard Bryant said he would sign off from Twitter, explaining he would “have stayed if this were a business acquisition, but it’s a political one.”Īnd yet, while some journalists have entirely cut ties with Twitter, a Tow Center analysis of approximately 4,000 journalists from 19 U.S. In an essay published in the New Yorker titled “ Why I Quit Elon Musk’s Twitter ,” the dean of Columbia Journalism School, Jelani Cobb, announced his decision to leave: “My sepia-tinted memories of what Twitter was-or could possibly have become-dissolved at the prospect of stuffing money in the pocket of the richest man on the planet,” Cobb wrote. “If this is my very last tweet, I just gotta say one thing - I will never, ever, buy a Tesla,” tweeted former Vox journalist Aaron Rupar who is now an independent journalist. Hashtags such as #RIPTwitter and #TwitterDown trended as users wrote emotional goodbye posts lamenting the loss of networks and friendships developed on the platform. Journalists responded by threatening to leave Twitter, seeking out other online communities such as Mastodon, Reddit, even LinkedIn. Journalists “ think they’re better than everyone else ” Musk tweeted to his 122 million followers after getting rid of an old verification system that favored journalists, and suspending half a dozen prominent tech reporters for tweeting about an account that shared publicly available data on Musk’s personal jet. The relationship between the media and Musk had been simmering for years, and boiled over once he bought their favorite social media platform. When Elon Musk completed his $44 billion purchase of Twitter last year, journalists around the world looked on in alarm. Tow Center research saw clear moments where the journalism community stepped back from the platform, particularly after changes to the verification system. Journalists in the database associated with right-leaning publications tended to tweet more following the Musk-takeover whereas journalists from left-leaning or neutral publications tended to tweet less. However, the change in tweeting activity is determined more by publication. New research from the Tow Center for Digital Journalism into the habits of journalists on Twitter during and after Elon Musk’s takeover of the platform reveal that despite a perceived Twitter exodus only a small handful have deactivated their accounts and the number of daily tweets has decreased just 3 percent overall.
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